The Backlash against Blackfish

Well the first thing i can say in this article, is that Blackfish was robbed, despite being the most noteworthy, controversial and current documentary of the year, it failed to pick up an Oscar nomination, Blackfish was the only documentary released this year that had any kind of impact, yet the academy failed to recognize that, to be honest, Blackfish was the only documentary that most people saw or even heard of, shame on you AMPAS.

The film, my review of which can be viewed here, started a backlash against Seaworld the repurcussions of which are still being felt. Visitors at SeaWorld are down six percent from last year, and due to the company going public, they now have a huge amount of debt to contend with, it doesn't look good for BlackStone or for SeaWorld 'Entertainment', it is interesting that despite America now coming out of the recession, visitors are still down, so the decline in visitors is perhaps due to Americans realizing that they have a choice where to spend their vacation dollars. In fact Ondi Timoner, director of Bring Your Own Doc's son didn't want to go ti SeaWorld after seeing the film, proving that Blackfish is a powerful documentary that has the ability to change peoples opinions.

We can also see that even SeaWorld Entertainment knows that the decline in visitors is due to Blackfish, in December 2013, nearly a year after the release of the film, SeaWorld spent a fortune taking out a full page ad in The New York Times, to rebuke the events portrayed in the film, they also used twitter and YouTube to release videos and comments from SeaWorld trainers contradicting the events portrayed in the movie. The fact that they are willing to spend so much money, time and effort to rebuke what is portrayed shows two things, firstly that SeaWorld is scared, they realize the effect that this film has on people, that this film is stopping people coming tho their parks, and that they need to do something to combat the negative publicity against them.

Secondly, by rebuking the events in the film so strongly, they are in a sense validating them, if the film was a complete fantasy, they would just ignore it, but seeing as they are taking notice of this film, and attempting to fight back, it suggests that their is some validity to the films claims. A good parralel to this is the film Escape From Tomorrow, filmed clandestinely at Disney World and Disneyland, the film is less that complimentary about Disneys business practices and ethos, yet Disney didn't just ignore the film, they included it in Disney A to Z: The Official Encyclopedia, and didn't rebuke any of the events of the film or the films agenda. By rejecting so forcefully the concepts put forward by Blackfish, SeaWorld shows their vulnerability and manage to reinforce what this movie promotes. By taking out a full page ad in a national paper, all SeaWorld does is promote the movie and encourage more people to see it, and thus decrease ticket sales.

Whatever you think of Blackfish personally, it is impossible to ignore the powerful images it presents, whether you think that animals are deliberately mistreated at SeaWorld or not, the fact is that three people have been killed by Tilikum, the parks remain the only theme parks where workers are still injured regularly, and the list of incidents involving whales in SeaWorld parks is longer than my arm, the video footage of bleeding whales and rake marks across the whales backs is real, and it is a fact that Orcas die younger in the parks than they do in the wild. I suppose all there's left to say to SeaWorld is: "Karma's a bitch man".