Friday 7 June 2013

Pixar and the Art of Storytelling

Well, with an hour and a half on ones hands there are few things as heartwarming as a PIXAR movie, really more suitable for adults, PIXAR must have one of the most acclaimed back catalogs, with Cars 2 being possibly the only exception,  garnering mixed reviews from critics and audiences, with the amount of merchandise this franchise sells for Disney possibly being the imputes for this movie. PIXAR was originally a company set up to build animation and special effects hardware, and the original short was created to promote the capabilities of PIXAR computers. PIXAR then went on to create Toy Story, the first completely computer animated motion picture. The early PIXAR films were distributed by Disney, until Disney purchased the company and entire back catalog in 2006 for $7.4 billion.
PIXAR movies are unquestionably great, with the stories being sophisticated and heartwarming. All of PIXAR's films focus on a simple relationship, and however epic the story the whole film hinges on a friendship between two people. The best example of this is Up, in which the plot about flying to South America is secondary in importance to the relationship between this old man and young boy. Toy Story also focuses around a relationship, and the importance of friendship. The films are also great looking, however flashy animation is also secondary to storytelling, and the animation focuses not on photorealism but on realistic full formed characters, and on characters who look caricatured.
Overall PIXAR is a darn special studio, and one with an impressive back catalog, and a knack for imaginative and realistic storytelling, without resorting to creepy animation or photo-realism, and whose pictures can be enjoyed by adults in some cases more than children, and which focus on storytelling rather than technological gimmicks, a little ironic given that it was a company set up to sell technology and computers!

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