Well I suppose some of you have sluthed the fact that our new art deco background is clearly inspired by The Great Gatsby, (we have the same on twitter and facebook by the way) I recently posted my thoughts on the first Gatsby trailer, and will now do the same for the third, and comment on the marketing as a whole, the third trailer takes a significantly different tone to the previous two, he trailer has a much softer and slightly more melancholic feeling to the previous two trailers.
It seems to me that in creating these three trailers, the filmmakers attempted to showcase a different part of each story with each of the three trailers. The first trailer, which i recently reviewed, (catch my review here) deals with the hedonistic excesses of the roaring twenties, the extravagance of the era and the color and opulence of the times. The second deals with Gatsby as a character, with the mystery that surrounds him, with the things we do not know about him and questioning what we think that we do know about him.
The third trailer is very different in tone, whereas the other trailers are fast paced, and attempt to show us the speed of life in the twenties, this trailer has a slower pace, and deals with the romantic relationships in the story, and the intense obsessive love between Daisy and Gatsby, and the relationship between Daisy and her husband, here the colors are much softer, and the atmosphere is less frenetic than in the previous installments, and Nick Carraway takes a much lesser role, really only being present in the voice over, which is consistent with his role in the novel as a narrator and observer.
The music in this trailer is also much more apparent than in previous trailers, we now know that the films soundtrack will be produced by Jay-Z, and will feature artists such as Beyoncé, André 3000, Lana Del Rey and Florence + The Machine. Such a calibre of artists provide a soundtrack that is modern and timeless, yet which is tied into a score that is modern and timeless yet somehow also evocative of the twenties and the music of the era, with the more modern hip-hop inspired music being linked to the time with a timeless jazz inspired score.
The trailer is seemingly filled with the unforgettable and haunting sounds of Lana Del Rey's pipes in Young and beautiful, which captures the tragic love story portrayed in the picture, and which manages to on one hand seem timelessly linked with the story shown in the Great Gatsby, and which also manages to stand on its own as a great pop record, and which is incidentally being released as the soundtrack's first single. The trailer also features Beyoncés cover of Back To Black, I get that she is married to Jay-Z, and i loved her in Dreamgirls, but they should have used the original version, this cover is too whining and slow for my taste, and Beyoncé doesn't have nearly the voice that Amy did.
Overall this trailer is flawless, the music is superb and the voice over is a haunting echo of the passionate love story and intense obsession portrayed in Fitzgerald's stunningly powerful original novel. The imagery in the film is beautiful, and each frame seems like a painting, i can hardly wait the 20 days till this films release, and you can be assured, i will be the first in line. A stunning job and an amazing tribute to the roaring twenties and to Fitzgerald's timeless classic novels, one of the greatest of all time. Rating: A+
Jay Gatsby: “Can’t repeat the past?…Why of course you can!”
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